Reddit was founded in 2005. It brings together diverse communities based on varied interests. It creates a centralized hub for discussions and interactions. Y Combinator invested $100,000 [1] initially. In August 2021, the company’s worth soared to $10 billion. This was after securing a substantial funding round of $410 million. This article explores the remarkable revenue and growth statistics of Reddit.
Key Stats
| Revenue | $350 million |
| Users | 430 million MAUs & 52 million DAUs |
| Valuation | $10 billion |
| Monthly Views | 30 Billion |
Reddit Overview
| Launch date | 23 June 2005 |
| HQ | San Francisco, California |
| People | Steve Huffman (co-founder, CEO), Jen Wong (COO), Christopher Slowe (CTO), Alexis Ohanian (co-founder) |
| Business Type | Private |
| Owner | Advance Publications (majority shareholder) |
| Industry | Internet, social |
Reddit Monthly Active Users
In 2020, Reddit boasted an impressive 430 million monthly active users, solidifying its position as one of the most popular online platforms. However, as we look towards 2021 and 2022, there are indications that this growth may have hit a plateau, with reports suggesting that Reddit has maintained a similar figure in its ad package for the year 2021.
| Year | MAUs (million) |
| 2013 | 70 |
| 2014 | 85 |
| 2015 | 120 |
| 2016 | 170 |
| 2017 | 250 |
| 2018 | 330 |
| 2019 | 370 |
| 2020 | 430 |
This suggests that while Reddit remains a significant player in the digital landscape, it may face challenges in attracting new users and expanding its user base in the coming years. [6]
Reddit Daily Active Users
In 2020, Reddit began providing more detailed analytics by breaking its user base into Monthly Active Users (MAUs) and Daily Active Users (DAUs). According to their report, an impressive 52 million users actively logged on to the app on a daily basis.
| Year | DAUs (million) |
| 2019 | 36 |
| 2020 | 52 |
This highlights Reddit’s platform’s growing popularity and engagement among its dedicated user community. [7][8][9]
Reddit Monthly Views
In 2020, Reddit experienced a phenomenal surge in popularity, garnering an astounding 30 billion average monthly views. This remarkable figure represents a substantial 42% increase compared to the previous year, showcasing the platform’s exponential growth and widespread appeal among users worldwide.
| Year | Monthly views (bn) |
| 2018 | 14 |
| 2019 | 21 |
| 2020 | 30 |
Reddit Users by Country
As of August 2021, approximately 48% of Reddit users are from the United States, making it the largest user base. The United Kingdom, Canada, Australia, and Germany are closely behind in the user population. This global presence demonstrates Reddit’s widespread popularity and influence across multiple countries. [14]
Below is a list of countries with the biggest Reddit user communities:
| Country | Distribution of Reddit users |
| United States | 47.82% |
| UK | 7.6% |
| Canada | 7.45% |
| Australia | 3.89% |
| Germany | 3.37% |
Number of Reddit Mobile App Downloads
In January 2021, Reddit, the popular social media platform, experienced a remarkable surge in its monthly downloads. The global downloads skyrocketed to an astounding 6.6 million, showcasing an impressive twofold increase compared to the previous year.
This surge in popularity highlights Reddit’s growing influence and reach as a platform connecting millions of users worldwide, fostering vibrant discussions and communities across various topics.
As of 2020, Reddit had around 122.5 million installs worldwide on iOS and Android. The US represents 46% of all installs globally. [15][16]
Here is a summary of the increase in downloads of the Reddit app starting from January 2020:
| Month, year | Number of worldwide downloads (App Store + Google Play) |
| January 2020 | 2.9 million |
| February 2020 | 3 million |
| March 2020 | 3.2 million |
| April 2020 | 3.3 million |
| May 2020 | 3.4 million |
| June 2020 | 3.3 million |
| July 2020 | 3.8 million |
| August 2020 | 4 million |
| September 2020 | 4.1 million |
| October 2020 | 4.2 million |
| November 2020 | 3.9 million |
| December 2020 | 4.6 million |
| January 2021 | 6.6 million |
Reddit Revenue
In an impressive feat, Reddit experienced a remarkable surge in revenue during the year 2021, more than doubling its previous earnings. This substantial increase was primarily driven by the revenue generated from advertising, highlighting the platform’s growing popularity among advertisers.
| Year | Revenue ($million) |
| 2014 | 8 |
| 2015 | 15 |
| 2016 | 25 |
| 2017 | 50 |
| 2018 | 80 |
| 2019 | 120 |
| 2020 | 170 |
| 2021 | 350 |
As Reddit continues to innovate and expand its offerings, its influence and impact on the online community are set to flourish even further. [2][3][4][5]
Reddit Valuation
In 2021, Reddit, the popular online platform, experienced two significant valuation boosts. Its value skyrocketed from $3 billion in 2019 to a remarkable $6 billion in February 2021, reflecting its growing influence and user base.
As the year progressed, Reddit continued its phenomenal growth, reaching a staggering valuation of $10 billion in August 2021. These impressive milestones highlight the platform’s undeniable impact and position it as a significant player in the digital landscape. [10][11][12]
| Date | Valuation ($billion) |
| 2014 | 0.5 |
| 2017 | 1.8 |
| 2019 | 3 |
| Feb 2021 | 6 |
| August 2021 | 10 |
Reddit Funding
Since its first series in 2012, Reddit has amassed a staggering $1 billion in funding. Notably, most of this funding has been secured in the last two years, as the platform experienced rapid growth and attracted significant investments from venture capitalists and other funding sources. [13]
| Year | Funding ($million) |
| 2012 | 1 |
| 2014 | 50 |
| 2017 | 250 |
| 2019 | 550 |
| 2020 | 919 |
| 2021 | 1328 |
This influx of capital has allowed Reddit to expand its operations, improve its infrastructure, and introduce new features to enhance user experience. With its continued success, Reddit is poised to revolutionize the online community further and continue its trajectory as a major player in the digital landscape.
Reddit Advertising Revenue
In the second quarter of 2021, Reddit earned a staggering $100 million from advertising, experiencing a remarkable 192% growth compared to the same period in 2020. Reddit anticipates achieving a total revenue of $350 million by the conclusion of this year.
In 2020, the revenue generated amounted to $212.5 million. Looking ahead to 2021, Reddit is projected to earn $289.9 million in advertising revenue in the US, marking a fourfold increase since 2018.
The projected revenue from Reddit ads for the combined period of 2020 and 2021 is expected to increase by a significant 92.63% compared to the previous period of 2019 and 2020. [17][18]
Below is a summary of the advertising revenue generated by Reddit in the United States up until now:
| Year | Reddit ad revenue (in US dollars) |
| 2018 | 76.9 million |
| 2019 | 119 million |
| 2020 | 141.8 million |
| 2021 (Q1 + Q2) | 100 million |
| 2022 | 289.9 million |
Conclusion
Reddit’s consistent download rise and the staggering growth in advertising revenue demonstrate its increasing prominence in the digital world. The platform’s robust community-driven model and diverse content offerings continue to attract users and advertisers alike. The forecasted revenue figures indicate Reddit’s potential for sustained growth, solidifying its position as a top player in online social media.
Footnotes:
- https://qz.com/1996766/reddit-grows-up-on-its-way-to-an-ipo
- https://adage.com/article/digital/reddit-plots-path-1b-ad-sales-first-it-needs-convince-brands/2298626
- https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019
- https://techcrunch.com/2015/02/18/reddit-charity/
- https://www.theinformation.com/articles/reddits-ad-revenue-expected-to-double-to-at-least-350-million-this-year?rc=kfcoci
- https://www.businessinsider.com/reddit-ceo-admits-were-still-in-the-red-2013-7?r=US&IR=T
- https://www.redditinc.com/
- https://www.statista.com/statistics/1255714/reddit-app-dau-worldwide/
- https://www.wsj.com/articles/reddit-claims-52-million-daily-users-revealing-a-key-figure-for-social-media-platforms-11606822200
- https://www.cnbc.com/2017/07/31/reddit-worth-1-point-8-billion.html
- https://venturebeat.com/2014/09/08/reddit-reportedly-raising-50m-at-a-500m-valuation/
- https://www.wsj.com/articles/reddits-valuation-doubles-to-6-billion-after-funding-round-11612833205
- https://www.crunchbase.com/organization/reddit/company_financials
- https://www.similarweb.com/website/reddit.com/#overview
- https://www.emarketer.com/chart/244070/top-10-us-social-networking-apps-ranked-by-number-of-downloads-2020-millions
- https://sensortower.com/blog/reddit-app-install-record
- https://www.emarketer.com/chart/241923/how-has-forecast-reddit-ad-revenues-us-changed-millions-2019-2022
- https://www.statista.com/statistics/1260066/reddit-advertising-revenue/