In 2022, TikTok saw substantial growth, with an estimated revenue of $9.4 billion [1], representing a 100% increase compared to the previous year. The platform also experienced significant user growth, reaching 1.4 billion monthly active users in 2022, and it is projected to reach 1.8 billion by the end of 2023. Furthermore, TikTok has expanded its reach to over 155 markets and is available in 75 languages.
Key Statistics
- In 2023, TikTok experienced significant growth, reaching a staggering 1.5 billion users.
- In Asia-Pacific, excluding China and India, TikTok has amassed an impressive user base of over 500 million individuals.
- Douyin, the Chinese version of TikTok, has taken the social media world by storm with its impressive user base of over 750 million daily active users.
- In 2022 alone, it achieved an impressive milestone by generating a staggering $9.4 billion annual revenue.
- Most TikTok users are under 30, with the largest age bracket between 20 and 29.
TikTok Brief
| Launch date | September 2016 (China); September 2017 (International) |
| HQ | Beijing, China |
| People | Liang Rubo (ByteDance CEO), Shouzi Chew (TikTok CEO), Vanessa Pappas (TikTok COO) |
| Business Type | Private, subsidiary |
| Owner | ByteDance |
| Industry | Social networking |
TikTok Users
In 2023, TikTok experienced significant growth, reaching a staggering 1.5 billion users [2]. This milestone represents a remarkable 16% increase compared to the previous year, highlighting the platform’s continued popularity and widespread adoption across the globe.
| Year | Users (million) |
| 2018 | 133 |
| 2019 | 381 |
| 2020 | 700 |
| 2021 | 902 |
| 2022 | 1366 |
| 2023 | 1587 |
With its captivating content and engaging features, TikTok has become a global sensation, captivating users of all ages and creating a vibrant community of creators and viewers alike.
TikTok Monthly Active Users by Region
TikTok, a popular social media platform, boasts high global usage rates across all regions. Particularly in the Asia-Pacific region, excluding China and India, TikTok has amassed an impressive user base of over 500 million individuals[2]. Its widespread popularity and engagement make it a significant player in the digital landscape.
| Year | Asia Pacific | North America | Europe | LatAm | MENA |
| 2018 | 88 | 12 | 8 | 5 | 6 |
| 2019 | 185 | 49 | 59 | 33 | 28 |
| 2020 | 300 | 82 | 104 | 61 | 55 |
| 2021 | 404 | 110 | 138 | 97 | 82 |
| 2022 | 590 | 169 | 199 | 168 | 129 |
| 2023 | 682 | 192 | 238 | 207 | 171 |
Douyin Daily Active Users
Douyin, the Chinese version of TikTok, has taken the social media world by storm with its impressive user base of over 750 million daily active users [3]. This vibrant and dynamic platform has become one of the most popular apps in the country, captivating audiences with its diverse content and captivating features.
| Date | Users (million) |
| 2017 | 33 |
| 2018 | 150 |
| 2019 | 400 |
| 2020 | 600 |
| 2021 | 710 |
| 2022 | 780 |
From entertaining dance challenges to creative short videos, Douyin has become a cultural phenomenon, shaping how people express themselves and connect in the digital age.
TikTok Revenue
TikTok, the popular social media platform, has experienced exponential growth in its revenue generation over the past few years. In 2022 alone, it achieved an impressive milestone by generating a staggering $9.4 billion annual revenue. [2]
| Year | Revenue ($million) |
| 2017 | 63 |
| 2018 | 150 |
| 2019 | 350 |
| 2020 | 2640 |
| 2021 | 4697 |
| 2022 | 9401 |
This remarkable financial success can be attributed to the platform’s widespread popularity, innovative features, and ever-growing user base. With its continuous upward trajectory, TikTok’s revenue generation is expected to continue thriving in the coming years, solidifying its position as a dominant player in the digital landscape.
TikTok Downloads
TikTok, the popular social media app known for its short-form videos, has not only been the most downloaded app for the past three years but has also set a remarkable record for the highest number of downloads in a single quarter during Q1 2020. [4]
With its addictive and engaging content, TikTok has captivated millions of users worldwide, solidifying its position as a dominant force in the app industry.
| Year | Downloads (mm) |
| 2017 | 68 |
| 2018 | 200 |
| 2019 | 857 |
| 2020 | 1579 |
| 2021 | 2560 |
| 2022 | 3301 |
TikTok Age Demographics
Most TikTok users are under 30, with the largest age bracket between 20 and 29. This younger demographic is highly engaged on the platform, creating and consuming a wide range of content that reflects their interests and trends. TikTok has become a cultural phenomenon, capturing the attention of millions worldwide and shaping popular culture in unique ways. [2]
| Age bracket | Percentage of users |
| 13-17 | 14.4 |
| 18-24 | 34.9 |
| 25-34 | 28.2 |
| 35-44 | 12.8 |
| 45-54 | 6.3 |
| 55+ | 3.4 |
TikTok Gender Demographics
TikTok, a popular social media platform, has historically been favored by women over men. However, this gender gap is gradually narrowing as the app sheds its previous reputation of being solely for teenagers and dancing. [5]
| Gender | Percentage of users |
| Male | 43% |
| Female | 55% |
| Other | 2% |
As TikTok continues to evolve and diversify its content, it attracts a wider audience, breaking free from stereotypes and appealing to individuals of all ages and interests.
TikTok Rank in Social Media Popularity
As of September 2021, TikTok has experienced a remarkable surge in popularity and now holds the impressive position of being the 7th-ranked social network worldwide.
| Social Network | Active Users |
| 2.853 billion | |
| YouTube | 2.291 billion |
| 2 billion | |
| 1.386 billion | |
| Facebook Messenger | 1.3 billion |
| Weixin / WeChat | 1.242 billion |
| TikTok | 1 billion |
| 606 million | |
| Douyin | 600 million |
| Telegram | 550 million |
| Sina Weibo | 530 million |
| Snapchat | 514 million |
| Kuaishou | 481 million |
| 478 million | |
| 430 million | |
| 397 million | |
| Quora | 300 million |
Boasting a staggering 1 billion active users, TikTok has firmly established itself as a global phenomenon, captivating audiences with engaging and creative content. [3][6][7]
Conclusion
TikTok’s explosive growth and vast user base make it a formidable contender in the global social media landscape. Its unique content and widespread appeal continue to attract diverse demographics, affirming its position as a cultural touchstone. The future looks promising for TikTok as it continues to redefine digital entertainment and social interaction.
Footnotes:
- https://www.sec.gov/Archives/edgar/data/1641398/000121390023071243/ea184328ex99-1_gdculture.htm#:~:text=According%20to%20Business%20of%20Apps,markets%20and%20in%2075%20languages.
- https://www.businessofapps.com/data/tiktok-report/?utm_source=tiktok&utm_medium=click&utm_campaign=Hyperlink+report
- https://www.cnbc.com/2020/09/15/bytedance-douyin-has-600-million-daily-active-users.html
- https://www.statista.com/statistics/1090587/tiktok-ios-downloads-country/
- https://www.bloomberg.com/news/articles/2020-09-30/tiktok-users-in-uk-germany-france-italy-norway-ages-screentime-open-rates
- https://newsroom.tiktok.com/en-us/1-billion-people-on-tiktok
- https://www.cnbc.com/2020/08/24/tiktok-reveals-us-global-user-growth-numbers-for-first-time.html